Business Analyst & SEO Specialist
Tesfa Rodway:
Senior Business Analyst | SEO Consultant
Trustee/Director/Board Member
May 2023 - ongoing
Hear Us (Mental Health Services Charity) | Voluntary
Providing independent oversight of operations by overseeing, constructively challenging and holding to account, the executive director/management, in the implementation of strategy, within the Hear US governance framework and the risk appetite set by the Board.
- Strategic direction setting: policy; defining objectives, goals and evaluating organisational performance against defined targets and outcomes
- Governance oversight: compliance with organisational law, legislation and regulations
- Ensuring that the financial stability of the organisation is secure
- Organisational risk assessment and management
- Represent the organisation at functions and meetings
SEO Consultant
September 2022 - ongoing
Online marketing and social media presence consultant | Freelance
Marketing, search engine optimization, social media presence, analytics, business analysis & improvement. Achieved significant improvements in website traffic, leading to increased purchases and footfall in physical shops.
- Enhanced website architecture, layout, and content for better search engine visibility and higher rankings.
- Applied effective SEO techniques, including targeted keywords and optimised meta data, to improve indexing and online visibility.
- Implemented backlink placement and directory registrations to further boost online visibility and generate referral traffic.
- Enhanced web presence effectiveness with analytics, performance measuring and reporting.
- Social media campaigns and management.
Senior Business Analyst
August 2020 – September 2022
Senior Business Analyst | Medicines and Healthcare products Regulatory Agency
Medical Device vigilance and safety programme | EU regulatory withdrawal:
- Managed business analysis for process optimisation, data protection/security, and systems in signal detection, case management, advanced automation, and real-time reporting and analytics.
- Engaged in productive collaboration with suppliers. Effectively communicating and coordinating with developers, testers, product owners, and subject matter experts from diverse areas of expertise
- Provided strategic programme planning and consultancy, as part of the program management team.
- Effectively managed the end-to-end process of functional and non-functional requirement elicitation, capture, documentation, critical analysis, prioritization, and validation.
- Facilitated process evaluation, re-engineering and BPMN mapping. Orchestrated agile sprint workshops for enhanced collaboration and efficiency.
Strengthened the Business Analysis practice through framework development, continuous improvement and fostering a culture of learning and knowledge sharing. Resulted in improved customer focus, elevated practice standards, and increased business domain expertise.
Business Analyst (BA) Line Management and co-ordination of supplier and contract BA reporting.
July 2015 – August 2020
Signal and Data Management Officer | Medicines and Healthcare products Regulatory Agency (Medical Devices)
Successfully delivered outcome-focused business analysis, change management, and engagement initiatives within the Medical Devices regulatory function.
- Achieved improvements in risk evaluation, decision-making, and signal detection capabilities.
- Led the implementation of systems changes for the Medical Devices Transparency Scheme to enable the external publishing of data analytics.
Effectively managed the digital transformation of regulatory business intelligence in the Medical Devices field, which encompassed implementing advanced reporting and analytics capabilities for vigilance signal detection.
Successfully implemented governance changes, ensuring compliance with GDPR and managed data protection for Medical Devices.
- Information Asset Owner (IAO) and Information Asset Board member responsible for overseeing data protection impact assessments, conducting breach investigations, handling individual rights requests.
- Collaborated with government departments to develop data sharing, non-disclosure and other organisation to organisation agreements.
- Internal auditor and liaison person for Medical Devices external data audits.
Change Approval Board member, designated approver for IT system changes and point of contact for escalating IT service issues.
Provided consultancy and oversight of Medical Devices learning strategy.
See full Curriculum Vitae
Download: Tesfa Rodway - CV (.pdf)
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